Sunday, February 15, 2015

the simplicity of ideas and the strength of a respectful dynamic

We had a shoot the other day for Carleton University, photographing an aerospace engineering student for an ad promoting the university. The conversation started with Carleton's creative director Greg MacDonald calling to book some time with us, then us meeting him in his office to chat more about the tone and feel of the ad. We knew we needed it to a confident portrait of a student - confident but not overly cliché. We knew we needed to allow for copy space. And we knew we needed the portrait to be honest and authentic. I guess the reason I'm writing this blog post is because it's worth mentioning that so much goes into a simple enough looking photo, before we even take the camera out of the case - and much of that has to do with getting into each others head (and having each others back). It has little to do with what equipment we use or how much lighting we set up. The success of any commercial photo has everything to do with the respectful dynamic between everyone involved, as it did the other day! Thanks Greg for always being a client who trusts. Thanks Connor for bringing your confidence and pride to the shoot (not to mention a nice ironed shirt!). And thanks Anita for always being such a supportive creative partner.


© Dwayne Brown

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