Thursday, February 27, 2014

Sharing The Love - #NACOfridays

It seems that the communications landscape has changed so much over the past year or so - maybe even in the past few months. Long gone are the days when organizations rely solely on tradition means to share their message or promote their products and events. Now clients are using different approaches to incorporate social media into their marketing plans, and some are doing it so exceptionally like The National Arts Centre. Earlier this week I had the opportunity to attend and cover an informal yet exclusive Chef Night at the NAC to unveil the food and wine that will be offered at their much anticipated Casual Friday's Concert  event on March 7th. The food at this event was incredible - only surpassed by Chef John Morris' passion for the food and his team preparing it. The folks attending were super interesting, including traditional media and loads of influential bloggers in town. The folks at the NAC really embrace the generous nature of social media and the necessity to include many partners in the process (bloggers to media, photographers to ad agencies, and of course the community). One of my NACO clients said the other day "we're super passionate about sharing culture here in Ottawa and beyond" And I think that's the magic - social media is about the honest and genuine sharing of something! :)

© Dwayne Brown

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