Sunday, January 19, 2014

The Power of LinkedIn and Your Personal Brand.

I absolutely love helping people with polishing up their personal brands, although everyone is likely tiring of my push for using LinkedIn to do it - but it's such a powerful (and free) online tool! The first step of course is to use not just a professional photo, but one that helps to tell your story. Yesterday I got to photograph Harald Augeneder, a recent grad from Queen's International Business Masters Program - his story needed to be professional, positive and friendly, and shot in an environment that would lend a hint of corporate context. It was great to work with someone like Harald who totally appreciates the value of personal brand development when looking for the right employer and building his career! If you'd like you can follow Harald's progress on LinkedIn and/or twitter at @HaraldAugeneder

© Dwayne Brown

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