Wednesday, November 27, 2013

The Perfect Sleep

I've had a great few days of photographing people sleeping and loving being in bed. Sounds like an easy project, but any project can be either easy or difficult. This project has been going so well and it's because of a great combination of people, planning and preparation - not to mention a great product to shoot. The Obasan product offering is so lovely with a beautifully designed organic bed at the centre of that offering. 

The project is going well for many other reasons though. Clare Brennan of FIFTY has done such a great job casting awesome talent from Models International, and he's been a treat to work with while we've been creating the natural lifestyle scenarios. Clare's creative vision of capturing imagery not only of a family enjoying the Obasan product, but also how that product enhances their life is essential to the project. And our client Alexandra Corriveau has worked so hard to create a wide variety of flexible and beautifully designed home environments to shoot in (we've been lucky enough to shoot in her home). Without Alex and Clare's careful and creative planning we'd never be able to shoot so many images in a short amount of time.

I'm also very lucky to have the support of a great assistant who is always thinking ahead of me. Maija keeps us moving forward quickly and protectively makes sure we're finessing the details. Obasan is very much about the perfect sleep, but when shooting commercial imagery it's very much about the perfect partnership of collaborators to make sure we're telling our client's story. Projects like this one remind me why I love doing what I do. :)

© Dwayne Brown

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