Wednesday, October 9, 2013

Real Doctors make the Best Real Doctors

I love authentic imagery and I love when a client appreciates it. Last week I got to photograph some real doctors using mobile devices for the Canadian Medical Associations. So many corporate clients use stock photography and in many cases it works, but more and more today people can recognize stock photography as a bland and/or homogeneous solution for imagery when marketing brands. It's so awesome that the CMA recognizes that using real physicians in their marketing lends credibility and authenticity to their brand. I've often said, if you want imagery to look real, then you need to shoot real people doing real things! :)

© Dwayne Brown

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