Sunday, May 26, 2013

Blending Personal and Corporate Brands for Social Marketing

I've been using photography for years to help organizations elevate and enhance their corporate brands, but its so fun these days when I get blend the capturing of those corporate brands with those of the individuals who work for those organizations. Over the past few months or so I've been photographing many of the sales and marketing team for The Lord Elgin Hotel, Hotel Indigo Ottawa and The Courtyard Marriott - all hotels managed by Atlific Hotels. It's so cool that Atlific's brand is very focused on attention to detail and genuinely friendly service - and that everyone I've had to photograph also reflects that brand so perfectly. It's great that these hotels see the value of social marketing and of course that I get to photograph their people for it! :)

© Dwayne Brown

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