Tuesday, February 28, 2012

Power of Simplicity

We've all heard about the value of keeping things simple (keep it simple.....) and it often makes so much sense when shooting for corporate projects. Simplicity allows us to capture and tell a simple story, usually with a primary focus. It's such a great approach for authentic location portraits, like this one we shot recently for Canadian Blood Services - the lighting is simple and natural and all you focus on is the integrity of his smile and his RED 'bloodservices.ca' lanyard. Both helping to compliment and enhance CBS's corporate brand!

© Dwayne Brown - shot for Canadian Blood Services

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