Dwayne Brown Studio

Tuesday, January 12, 2010

In Studio - Out of My Usual Comfort Zone

What's a comfort zone anyway? Dangerous territory perhaps. When you get too comfortable I think it can sometimes stagnate growth, and maybe even take away the fun. Today Lindsay and I spent the day in studio shooting a product for EMS, a local satellite communication company - and product photography, although
I've done loads of it over the years and I really enjoy it, it's just not what I'm known for or what I do a lot of.

So today was a day I spent out of my usual comfort zone, and it was a super fun place to be for the day. :)

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LinkedIn Means Business

It's funny, I find myself telling my clients and friends about the power of defining your personal brand on LinkedIn - and I find myself sounding a little pushy and preachy. But I guess it's because I feel so strongly about it, not just because of the strength of it's high Google ranking but also its ability to help people build, elevate and share their personal brand (And apparently it's even considerably better for lead generation than Twitter or Facebook). No I'm not a brand specialist or a professional marketer - I'm a photographer, and I'm passionate about helping you present the best possible image for your profile!

So here's the pitch or perhaps the strong suggestion - if you have a LinkedIn profile, Google will do it's job helping your clients or network easily find it - but you need to make sure you're presenting your image the best you can. How you present yourself with your written profile is critical, but so is your LinkedIn profile portrait - its kind of how you show up electronically to a client meeting. It should be professional and it should share personality, and I can help you do that! Whether you're an executive, a creative, a consultant, a student, or anyone who does business with others - you need a professional profile photo for LinkedIn and your other social media platforms!

If you'd like a price for a new LinkedIn portrait - please drop me an email or a phone call.

Thanks!

Dwayne Brown.
studio@dwaynebrown.com
613 290.5737
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Event Coverage

Covering corporate events for our Ottawa clients is a much appreciated extension of our corporate photography business. Sometimes that means covering an annual general meeting, a cocktail party celebrating an important milestone, boardroom or offsite meetings or even students for our university clients meeting on or off campus.

We take event coverage very seriously and never refer to it as 'grip and grin'. Respectfully covering events for our corporate clients helps them to tell their story - which helps them move their companies and organizations forward. Sometimes these stories are told in annual reports, press releases, blogs or internal publications and websites.

If you have an event or a special meeting you need photographed or you'd just like more information about our approach and process - please drop me an email or a phone call.

Thanks!

Dwayne Brown.
studio@dwaynebrown.com
613 290.5737

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5 Tips - When Building Your LinkedIn Profile Page

1. Always use a closely cropped professional portrait for your profile page! Never use a photo that was shot at a cocktail party, a wedding or on holiday with your family. LinkedIn is for business so keep your photograph professional and positive!

2. Create a professional headline highlighting yourself. Try to highlight at least three specialties using your own personal keywords. This should be 'who you are', not just your job title!

3. Use keyword rich content when building your summary and experience categories for your profile page. The list of keywords should include words that describe you, your talents and the qualities that you aspire to.

4. Use external links to your website or blog and major social media properties, like twitter and facebook (if it's a professional facebook page). LinkedIn can help you share your personal brand and your story, but it can also drive traffic to your website.

5. Seek and give recommendations. Don't rush into this, it's best to ask your long standing and trusted connections. And again these recommendations should always include some of the keyword phrases you've developed for your describing content.

If you'd like a price for a new LinkedIn portrait - please drop me an email or a phone call.

Thanks!

Dwayne Brown.
studio@dwaynebrown.com
613 290.5737
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Ottawa Commercial Photography

Tuesday, January 12, 2010

In Studio - Out of My Usual Comfort Zone

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LinkedIn Means Business

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5 Tips - When Building Your LinkedIn Profile Page

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